- MIMS Brings Together Two Generations of Reggae's Finest with Junior Reid and Cham

Friday, 10th February 2012

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MIMS Brings Together Two Generations of Reggae's Finest with Junior Reid and Cham
Added: 11/16/2006 Type: Summary Viewed: 315 time(s) [ Not Rated Yet ]

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MIMS Brings Together Two Generations of Reggae's Finest with Junior Reid and Cham

American King/UBO artist MIMS has teamed up with reggae legend Junior Reid and Cham and is dashing more fuel to his already radio blazing debut banger "This is Why I'm Hot," with a remix.

This is Why I'm Hot

Produced by Miami-based production team, The Blackout Movement, the remix of "This is Why I'm Hot" brings two generations of the hottest reggae artists together with one of the hottest new emcees to not only explode on the scene in clubs and at radio but to do so among heavyweights during the height of fourth quarter radio play frenzy. MIMS debut album "Music Is My Savior" is due in stores early 2007.

"As an emcee with Jamaican ancestry it was humbling to have the legendary Junior Reid, an artist who has touched so many people with his music not only say that I'm "next in line" but to touch this track with his talents," says Washington Heights, NYC native MIMS. "It was great to bring Reid together with an artist like Cham who, like me has made such great movements in music alone in one year. I wanted to add a twist to the remix by taking it left field and bringing two of the hottest reggae/dancehall artists you wouldn't expect together on a track like 'This is Why I'm Hot' and I accomplished that."

While the original "This is Why I'm Hot", continues to explode in clubs and at radio with a nationwide radio listening audience (including major radio markets) of 59 million and growing with over 800 radio spins a week, the single is also making rapid runs up the Rhythmic Rolling and Mix Show Media Base charts.

The video to "This is Why I'm Hot," was directed by Dale Resteghini (Jim Jones "We Fly High (Ballin)" video), and is set to hit national video show rotations within the next weeks.

The success of "This is Why I'm Hot" has not only attracted the streets but major label deals as well. While rumors have loomed high about which label MIMS will choose to sign with, it looks like MIMS will sign with Capitol Records by days end.

In addition to heating up the clubs, streets, radio and major label conference rooms, MIMS is also heating up magazine pages. XXL Magazine's Show and Prove section features MIMS in its latest December '06 issue and says that the "party starter 'This is Why I'm Hot' is Buzzing Nationwide." The December '06 issue of XXL with MIMS is on newsstands now!

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