DivorcingDaze Signs the Hallmark Channel’s “Married in America 2” As a Sponsor of its Podcast
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Added: 05/19/2007
Type: Summary
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DivorcingDaze Signs the Hallmark Channel’s “Married in America 2” As a Sponsor of its Podcast
In a deal expected to add fuel to
growing interest among marketers advertising in the blogosphere, the
podcast DivorcingDaze has signed renowned director Michael Apted’s
documentary "Married in America 2," premiering on the Hallmark Channel
on May 23, as a sponsor.
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In 2001, Apted interviewed nine
American couples as they prepared to marry. Five years later, for the
much-anticipated sequel, he checked in with the same couples. Not all,
Apted discovered while filming "Married in America 2," had managed to
stay together, but most were still in the running.
The ad program with DivorcingDaze
calls for banner ads on the official site, embedded video, text links,
photo galleries and e-mail blasts to its listeners.
Embedded audio ads and a
topic-dedicated podcast round out the package. Separately, Apted will
be interviewed on the show prior to the premiere on May 23.
DivorcingDaze’s hosts are two New
York divorced women who share their adventures in divorce, survival,
dating, and single parenting with a funny, sexy, uncensored delivery.
The show has been heard in more than 35 countries and is the top
divorce podcast on Apple’s iTunes.
Apted is best known for his work on
the famous 7 Up documentary series, which profiles the same British
subjects at seven-year intervals, spanning more than 40 years. Apted is
also a prolific feature film director whose credits include "Coal
Miner’s Daughter," "Amazing Grace," "Nell," and the James Bond
thriller, "The World Is Not Enough."
"Married in America 2" was produced
for Faith & Values Media by Married in America, Inc., in
association with Lightworks Producing Group. Edward J. Murray, William
Spencer Reilly and Jeffrey C. Weber are executive producers. Steven
Lawrence and Dale Riehl are producers. http://www.marriedinamerica.com
The Hallmark Channel, a leader in
original movies, is a 24-hour television destination that provides a
slate of high-quality family-friendly entertainment characterized by
cinematic excellence and strong, relevant stories
(http://www.hallmarkchannel.com).
http://www.divorcingdaze.com |
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