Varsity Media Group, Inc. (“VMG”), the leading multi-media company dedicated to teenagers worldwide, today announced an agreement with VDC Corporation (“VDC”) which will add Varsity TV to VDC’s programming line-up. The partnership between VDC and VMG will enable Varsity TV to be viewed through any Internet connected web browser and illustrates the synergy of new media technology and distribution to define a new era of television.
The agreement combines one of the most innovative cable providers with one of the biggest names in teen-oriented programming. Anyone with an Internet connection will be able to open a web browser on their computer or mobile device and watch the high quality streaming broadcast 24/7 without downloading any additional software.
"The VDC team has built an exciting and powerful media platform that is capable of changing the way we watch television,” said Jeff Rothschild, VP of Programming for VDC. “Varsity TV advances the goal of VDC by using this technology to reach the teen and young adult demographic that is at the heart of the Internet revolution."
“VMG is dedicated to providing teenagers and young adults worldwide with a variety of media platforms to exchange ideas, post proprietary content, participate in online games, and read about the latest news, trends and events," said Todd Stoller, President of VMG. “We are excited to partner with VDC which will give our audience the luxury of staying connected to their favorite programming while they are on the go.”
Varsity TV will be broadcast at VDC.com, complementing the existing $8.95 subscription line-up of stations including The Sportsman’s Channel, Fashion TV, Mav TV, Trace TV, NASA TV, The Pentagon Channel, World Championship Sports Network, AccuWeather Channel, Starfish Television and 30+ other channels.
About Varsity Media Group, Inc.
Varsity Media Group, Inc. ("VMG") is a multi-media company dedicated to teenagers worldwide. VMG brings together a unique combination of popular and synergistic Internet, mobile and television entertainment properties. The core of the VMG properties is www.VarsityWorld.com -- a teen destination portal that blends viewer generated, proprietary, and third-party content to provide teens access to the most important elements of their lifestyle. The VarsityWorld.com portal is supported and enhanced by the following VMG properties: (1) Varsity Mobile -- targets the large global contingent of teenagers with mobile devices and allows teens to stay connected to the VMG offerings at all times; (2) Varsity TV -- a 24 hour independent cable/satellite network which showcases longer form teen oriented programming; and (3) America's High School Network® -- the ultimate feeder system of content and talent to the VarsityWorld.com portal. VMG has solidified its position with thousands of high schools across the country and established itself as a trusted media outlet for the creative works of teens.