Premiere London screening of "MISTAKEN IDENTITY: A Celebration of Cultural Diversity" on Monday 19 April 2004, exclusively for British WFTV members and by invitation only. The organization exists to protect and enhance the status, interests and diversity of women working at all levels in film, television and digital media industries.
Since its inception in 1990, Women in Film & TV established itself as a respected industry body that has gone from strength to strength in membership and influence. There are now more than 800 members, covering a broad spectrum of skills and job descriptions, ranging from senior executives to lawyers, writers & directors to producers, actresses, accountants, DP's, composers, make-up artists and many others.
The screening was spearheaded by Rani Singh (Writer/Actress on BBC TV series "EastEnders), member of WFTV, who believes that the organization provides a forum for industry professionals by offering a network of contacts - both national and international. It also safeguards the interests of women working in film and TV and champion's women's achievements in the industry.
As "Mistaken Identity's" Associate Producer for UK, Rani learned about 23-year old Amanda Gesine, the young woman from Greenwich, Connecticut, who conceived the idea of the film a few days after the Attack on America on 9/11/01. A week earlier, Amanda had been hired by New York Producer/Director Ms Vinanti Sarkar to act as the investigative journalist for a travel documentary "In Search of the Ramayana Paintings" scheduled for take-off in late September 2001 to explore the exotic palace locations in Rajasthan, India, but it was not to be.
"I needed Amanda's image because she represented young America, sheltered like so much of mainstream society in this country, existing behind white picket fences. We even filmed her speaking candidly of her view of the world: 'September 11 changed us all - the question is whether - it changed us for the better or for the worse ? It was not only a wake up call, but also a sense of innocence lost and the coming of age of my generation. Stories of cultural diversity not only need to be told, but celebrated.'"
From Day 1, everyone agreed that the film's target audience was mainstream America, Europeans and non-Sikhs worldwide. Amanda's presence invites the film viewers - famly and youth audiences to watch the film - and not shrug it off as another ethnic Asian minority film, as she starts discovering her Sikh neighbors which is the theme."
During R & D, it was her idea to try and dispel ignorance and fear among the Establishment and even those from her hometown in Greenwich, Connecticut. No one in her circle of friends and neighbors knew or had heard of Sikhs. She herself never had Sikh friends in school or college.
While producing the film which took nine months to complete, Amanda started to see the light at the end of the tunnel and spoke of breaking new ground in bringing stories of cultural diversity to a global audience, which she felt was very relevant after 9/11. She read and discover for herself "the demonization of the turban and beard" - which had created a huge backlash against Sikhs.
She concluded, "If making this film will save one life, then we will have made the difference. If I can help one person understand more about the Sikhs, I hope it will be a domino effect to educate others."