ATP Introduces World’s First 512MB RS-MMC (Reduced-Sized MultiMediaCard) at Computex. Providing Highest Density Small Form Factor Flash Cards Enable Mobile Revolution

ATP Electronics Inc., a leading manufacturer of memory products, announced today that it will introduce world’s first 512MB RS-MMC at Computex 2004 where ATP is demonstrating products in Hall 1, Booth #B626, 628, 725, and 727. ATP RS-MMC cards mainly target at the next-generation smart mobile phones with built-in cameras, video recorders, MP3 players, video games, personal information management (PIM), email and voicemail functions where high memory capacity in a small form factor is critical.

According to IDC, the market of mobile phones will grow to over 798 million by 2008 and mobile phones with card slots will reach 157.3 million in 2004 and 246.8 million in 2005. The latest multi-function rich media mobile phones launch by major cell phone makers such as Nokia, Motorola, Samsung, and Siemens come with RS-MMC card slots. “This new market represents a significant opportunity for ATP high capacity RS-MMC. We expect that in the coming years most shipments of the flash cards will be for use with mobile phones. Demand for high capacities miniature memory cards will increase dramatically driven by next generation mobile phones with memory slots. We are proud to bring world’s first 512MB RS-MMC into our well established flash media product line to meet the market demands.” said Danny Lin, ATP VP of Sales and Marketing.

ATP RS-MMC has exceptional functions and performance in a tiny form factor that is just 24 x 18 x 1.4mm (half the size of MMC) and weighing about a gram. ATP has always been developing products to meet the demanding application coming to the market. ATP RS-MMC is compatible with latest mobile phones including Nokia 7610, and Samsung P730, SGH-X910, SPH-V4400 and many more. Furthermore, ATP 512MB RS-MMC provides mobile OEMs the freedom to integrate more rich multimedia functions into the devices, thereby enables the next cellular revolution. With the open standards advantage of RS-MMC, device manufacturers are easily to adopt it.

RS-MMC is compatible with the existing MMC standard. ATP RS-MMC is also available in 32, 64, 128 and 256MB capacities. The complete ATP flash media product lines includes MMC, RS-MMC, SD, miniSD and Flash Card Reader.

About ATP:
Founded in 1991, ATP (Advanced Technology & Packaging) Electronics, Inc. is a recognized leading manufacturer of high-capacity flash digital media solutions as well as top quality memory products, including high-density memory modules for servers, workstations, desktop, cell computing and embedded systems. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, module designs, testing and qualification, ATP's latest products feature 1GB SD and MMC, 512MB miniSD and RS-MMC, as well as high speed DDR333/400 and high-density 2GB/1GB/512MB modules. ATP is committed to Performance, Quality, Compatibility and Reliability. Headquartered in Sunnyvale, California, ATP also has offices in UK, Taiwan and China. For more information on ATP’s flash memory products, visit http://flash.atpinc.com or email flash@atpinc.com.

For more information about MMCA, please visit http://www.mmca.org

ATP and the ATP logo are trademarks of ATP Electronics Inc. ATP Electronics Inc. is an Executive member of MMCA. All other brand or product names are trademarks or registered trademarks of their respective holders.

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Daphne Jang   
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Email: daphnej@us.atpinc.com